Director of UX

I build brands by aligning strategy, creative direction, and customer experience around what customers value most.

I believe the strongest brands are built when strategy, storytelling, and customer experience work together. As a UX leader, I translate that strategy into intuitive experiences that strengthen the brand by making customers' lives easier.

Director of UX

I build brands by aligning strategy, creative direction, and customer experience around what customers value most.

I believe the strongest brands are built when strategy, storytelling, and customer experience work together. As a UX leader, I translate that strategy into intuitive experiences that strengthen the brand by making customers' lives easier.

Director of UX

I build brands by aligning strategy, creative direction, and customer experience around what customers value most.

I believe the strongest brands are built when strategy, storytelling, and customer experience work together. As a UX leader, I translate that strategy into intuitive experiences that strengthen the brand by making customers' lives easier.

NICE

Closing the Gap Between Perception and Reality

Read Case Study

Read Case Study

NICE

Closing the Gap Between Perception and Reality

Read Case Study

Read Case Study

Columbia Sportswear

Building a DTC Powerhouse Brand

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Read Case Study

Mattress Firm

From Mattress Retailer to Sleep Expert

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Read Case Study

True Religion

Evolving an Icon Without Losing Its Edge

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Read Case Study

The Reformation

Staying Ahead of Customer Expectations

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Read Case Study

Mindful Revenue Consulting

Turning Strategy into Measurable Growth

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Read Case Study

United Farmers of Alberta

Modernizing Trust

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Read Case Study

Fletcher Insulation

Customer Portal: Strengthening Partnership Through Experience

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Read Case Study

Novant Health

Designing Confidence in Moments of Uncertainty

Read Case Study

Read Case Study

DwyerOmega

Designing Confidence Through Simplicity

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Read Case Study

Sears

Reinventing an American Retail Icon

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Read Case Study

SnapShop

Redefining Product Discovery Through Visual Search

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Read Case Study

Looking for specific details?

Reach out anytime—I’d love to answer your questions or discuss how I can add value to your team.

Let's connect

Let's connect

Tony is such a motivated and enthusiastic person that you cannot help but be inspired by him.

Gareth Nicholson

Director of Digital Consulting

Tony is a true master of UX, not only crafting seamless experiences but also weaving the brand's narrative into every touchpoint to foster loyalty and advocacy.

Rahul R P

Manager of Strategy & Consulting at Accenture

Tony is one of the most vibrant, empowering, inspirational creative directors I have ever worked with.

Jeff Koloski

Executive Creative Director at Anatomygist

© 2026 Tony Hyun

Looking for specific details?

Reach out anytime—I’d love to answer your questions or discuss how I can add value to your team.

Let's connect

Let's connect

Tony is such a motivated and enthusiastic person that you cannot help but be inspired by him.

Gareth Nicholson

Director of Digital Consulting

Tony is a true master of UX, not only crafting seamless experiences but also weaving the brand's narrative into every touchpoint to foster loyalty and advocacy.

Rahul R P

Manager of Strategy & Consulting at Accenture

Tony is one of the most vibrant, empowering, inspirational creative directors I have ever worked with.

Jeff Koloski

Executive Creative Director at Anatomygist

© 2026 Tony Hyun

Looking for specific details?

Reach out anytime—I’d love to answer your questions or discuss how I can add value to your team.

Let's connect

Let's connect

Tony is such a motivated and enthusiastic person that you cannot help but be inspired by him.

Gareth Nicholson

Director of Digital Consulting

Tony is a true master of UX, not only crafting seamless experiences but also weaving the brand's narrative into every touchpoint to foster loyalty and advocacy.

Rahul R P

Manager of Strategy & Consulting at Accenture

Tony is one of the most vibrant, empowering, inspirational creative directors I have ever worked with.

Jeff Koloski

Executive Creative Director at Anatomygist

© 2026 Tony Hyun